Prize Mission



ELIMINATE

long-standing flagrant injustice due to the fact that representatives of show business, elites and the establishment are often celebrated while heroic efforts of ordinary people are disregarded.

The Prize is meant to become an international award that honors high moral and spiritual values.

ENSURE

proper recognition of great and genuinely outstanding personalities from among common people.

Those who showed greatness of their spirit when serving people and humanity and/or have made a significant contribution to securing and maintaining peace, achieving mutual respect and understanding between people, establishing respect for human life and dignity.

OPEN

A true space of humanity.

To draw attention to basic human values based on spiritual and cultural heritage of peoples of the World.

The Prize is intended to become an important world-level award for high moral and spiritual values.

This Prize will eliminate long-standing flagrant injustice due to the fact that representatives of show elites and the establishment are often celebrated while heroic efforts of ordinary people are disregarded.

The Prize has a special status and special features:

– Nominees are mainly ordinary citizens who see devoted and noble service for the benefit of humanity as their inherent purpose and the meaning of life;

– The Prize is granted for achievements assessed against the key criterion of spiritual and moral qualities as well as a professional and business track record of a candidate. These features should underline their selfless and humanist activities. Another important part is personal qualities of a candidate such as dedication, integrity, compassion for others, high morals and commitment to acting in a way that benefits society;

– Unlike other world-famous prizes, nominees are selected by peoples of various countries rather than heads of state, kings, elites or their foundations;

– As people select laureates, it can be seen as a sign of people’s recognition in public and political life.

The Prize is granted to those who have gone unnoticed by the global community all their lives, the best representatives of peoples of the world selected by these people.

People of each country also select an annual official awarding ceremony venue (country, city) by voting on social media.

The awarding ceremony will be hosted by world-renowned representatives of public, political, academic and business elites with an impeccable reputation, high professional and personal authority.

The Prize, nomination, candidate selection, awarding ceremony are meant to unite people, to create a sense of community based on values that constitute their spiritual and cultural heritage.

The Prize can become a milestone event that draws attention from all over the world. It will resonate with political, business and cultural elites as well as with civil society, ordinary people. This Prize will be clear and understandable for all social groups in all countries of the international community.

The People’s Prize laureates will become goodwill ambassadors conveying high ideals of humanism and cooperation of peoples.