long-standing flagrant injustice due to the fact that representatives of show business, elites and the establishment are often celebrated while heroic efforts of ordinary people are disregarded.
The Prize is meant to become an international award that honors high moral and spiritual values.
proper recognition of great and genuinely outstanding personalities from among common people.
Those who showed greatness of their spirit when serving people and humanity and/or have made a significant contribution to securing and maintaining peace, achieving mutual respect and understanding between people, establishing respect for human life and dignity.
A true space of humanity.
To draw attention to basic human values based on spiritual and cultural heritage of peoples of the World.